New Barça jersey expresses the Club’s passion for the city

Talent takes different shapes

The worldwide launch of the new FC Barcelona home kit is taking place together with the campaign using the tagline “Talent takes different shapes” and starring the club’s own athletes alongside rising talents from Barcelona from the worlds of fashion, culture, science and cuisine.

The campaign is a tribute to talent and creativity, two iconic elements that Barça and Barcelona have in common. The city is a hub for talent that is expressed in many ways. Likewise, talent at Barça is diverse and multidisciplinary, and can be seen in the football first team, the women’s football team, the basketball, handball, futsal and hockey teams, its youth teams and also in its commitment to innovation and culture.

All professional sports represented

For the first time, the launch campaign for the new kit features representatives of all the different professional sports at Barça: Lionel Messi, Gerard Piqué, Sergio Busquets and Sergi Roberto (men’s football); Lieke Martens, Alexia Putellas and Vicky Losada (women’s football); Riqui Puig (Barça B), Pierre Oriola (basketball), Víctor Tomàs (handball), Ignacio Alabart (roller hockey) and Ferrão (futsal).

“The kit is something new and exciting,” says Gerard Piqué, one of the FC Barcelona football captains. “It might be different but it is 100 per cent Barca and it is even better that the design represents the bond the club has with the supporters and the people who are driving the city forward”.

The campaign also features different people whose talent has contributed to the city’s progress and the community. These include scientists Laura Soucek and Marie Beaulie, researcher Diana Ballart, artist Albert Barqué, trap band SamxSen, young chef Carlota Claver, photographer Berta Vicente and model Candela Capitán.

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Laurens Van Geneugden